Pepsi has a new logo, but rather than symbolize the brand's "cool" heritage, the redesign represents the absurdities of the advertising industry.
Pepsi reportedly paid New York City ad agency the Arnell Group one million dollars to develop a new brand identity last year, according to financial estimates in the New York Post. As anyone within eye-shot of Pepsi's multi-million dollar advertising blitz now knows, the new super logo is almost identical to the old one, except the white stripe now resembles a smile.
A 27-page document, titled "BREATHT....