| Oct. 31st, 2014

Walmart Targeting Tea Party, Rand Paul Fans, with Online Ads

Walmart, the world's largest retailer, seems to think that if you like the Tea Party and Rand Paul, you're a potential customer.

We've noticed that the company's marketing team has purchased the terms "Rand Paul" and "Tea Party" as part of its Google Adwords campaign. In Google's online advertising program, a business such as Walmart bids on key words and if a user is reading about those terms on a Google page or one of its partner sites, the business's ad may automatically appear next to that relevant content.

The ad's headline says "Rand Paul, Tea Party" and the copy says
Read Book Ron Paul Calls Crucial
Save Money. Live Better.
www.Walmart.com

If you click on the ad, it takes you to a page on Walmart's site to buy the book "Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics," a $10.54 tome by Henry Hazlitt, a libertarian economist who passed away in 1993.

According to Google's Traffic Generator, the term "Rand Paul" could cost an advertiser an estimated $0.49 per user click while "Tea Party" costs about $0.45 per click.

The Exception uses Google's convenient cloud applications to run our email and that's where we saw this ad and took a screenshot. We also use Google's AdSense program on the Exception.

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