For Brits, half of all drinking happens at home not the pub

woman drinking a beer

New research into the UK’s alcohol consumption offers a clearer picture of Britain’s drinking culture.

While heavy drinking is still commonplace, much consumption is moderate and sociable.

Between 2009 and 2011, almost half (46 percent) of drinking occasions in the UK involved moderate, relaxed drinking in the home. However, 9 percent involved drinking heavily at home with a partner.

“If we want to address problems associated with drinking, we need to recognize the diversity of how we drink.”

The study, published in the journal Addiction, also confirms that “pre-drinking” is a typical feature of nights out for both young adults and older drinkers—and often involves heavy consumption.

“Far from the stereotypes of binge Britain or a nation of pub-drinkers, we find that British drinking culture mixes relaxed routine home drinking with elements of excess,” says John Holmes, a senior research fellow in the University of Sheffield’s Alcohol Research Group, who led the study.

“Young people do binge drink on big nights out, but we also see heavy drinking among middle-aged couples relaxing at home and among all ages at domestic get-togethers.”

90,000 drinking diaries

A total of 10 percent of all drinking occasions involved groups of friends moving between home and pub, drinking and consuming on average 14 units of alcohol—the equivalent of seven pints of beer or one and a half bottles of wine. However, for many, going out with friends often involved drinking only low levels of alcohol.

In comparison, almost half of get-togethers with friends or family that take place exclusively at home, such as dinner parties, house parties, and sports-related gatherings, involved increased or higher-risk drinking.

The study defined low-risk drinking as consuming less than six units for women or eight units for men during the occasion. High-risk drinking involve drinking more than 12 units for women and more than 16 units for men.

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The findings come from detailed drinking diaries completed by a representative sample of 90,000 adults as part of Kantar Worldpanel’s Alcovision study. In addition to recording how much they drank, participants detailed where and when they consumed alcohol, who was there, and why they were drinking.

The researchers based at the University of Sheffield’s School of Health and Related Research used the diaries to identify eight main types of drinking occasion.

Most of these involved drinking in the home and included; drinking at home alone (14 percent of occasions), light drinking at home with family (13 percent), light drinking at home with a partner (20 percent), and heavy drinking at home with a partner (9 percent).

Consuming alcohol away from home was less common and included going out for a few drinks with friends (11 percent of occasions) and going out for a meal as a couple or with family (9 percent). The study found 10 percent of occasions involved drinking heavily at both home and the pub—whether through pre- or post-drinking during a night out.

“The idea that there is a single British drinking culture is wrong. Drinking behaviors have changed enormously over time, and there are wide variations within society,” says James Nicholls, director of research and policy development at Alcohol Research UK.

“If we want to address problems associated with drinking, we need to recognize the diversity of how we drink and understand the crucial role that cultures and contexts play in that.”

Source: University of Sheffield

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