Boomf Seeks Inspiration Through Food and Sentiments with their Start-Up


We recently caught up with start-up company Boomf. Sending creative messages through food, this company is on a mission to customize sentiments with food for its customers .

Here is our interview with Boomf’s team.



Company Name


Founding team

James Middleton / Sophie Dummer / Andy Bell


Theale, nr Reading, UK

Employee Count



The Exception Interview

How would you describe your company and its product to someone who has never heard of it?

Boomf put your brilliant photos and messages on marshmallows (and now personalized Chocolate). It is the best way to send a sentiment.

How did you come up with the idea for your company? How did you validate the concept early on?

James wanted to create a food gift that would fit through the post.

What does your ideal customer look like?

We don’t really have an ideal customer. But Boomf is most popular with females aged 20-35.

Where would you like to see your company in 5 years?

We want to keep developing lovely new products that allow our customers to express themselves and make a connection with their loved ones.

What broader trends are driving interest in the food tech sector?

The level of passion for food just keeps rising and rising. The more time we spend online, the more we want the things that can’t be digitized.

What excites you personally about working in food tech?

Food goes so deep. People really care about what they eat.

Do you believe your city and state supports its food tech startups?

Yup – the UK is a great environment for FoodTech. Supportive network and lots of people want to get involved.

What other companies or founders do you follow for inspiration or advice?

Hello Fresh!, Mallow & Marsh, Snaffling Pig

What words of wisdom would you like to share with the next generation of food tech CEOs?

Follow your dream. Keep plugging away!


Photo courtesy of Boomf

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