Why SalesVu’s CEO Personally Understands the Needs of His Customers


The Exception Magazine recently connected with Pascal Nicolas, the CEO of SalesVu.  His SaaS company helps restaurants manage their customer transactions, from orders all the way through billing. Mr. Nicolas founded the company after experiencing these issues personally as the owner of a restaurant.


Company Name


Founding team

Pascal Nicolas

Office location

Austin, Texas

Employee count



The Exception Interview

How would you describe your company and its product to someone who has never heard of it?

SalesVu is an all-in-one business management and marketing solution for small businesses.

How did you come up with the idea for your company? How did you validate the concept early on?

My fiancée and I purchased a restaurant in Austin and could not find a good cloud or tablet-based solution to run and manage the business.

What does your ideal customer look like?

Small and large restaurant or retail establishments and chains.

Where would you like to see your company in 5 years?

Our company will be publicly traded in five years.

What broader trends are driving interest in the food tech sector?

Smartphone ordering to cut lines or order ahead of time, personalized targeted offers to customers and paperless restaurants (email receipts, iPad-based kitchen displays).

What excites you personally about working in food tech?

At SalesVu we are truly excited to constantly be improving the ease, speed and convenience of the food ordering process for both consumers and restaurants employees alike, may it be at the table, at the counter or from home.

Do you believe your city/state supports its food tech startups?

Yes. Austin has always had a culture of early tech adoption.

What other companies or founders do you follow for inspiration or advice?

Thomas Edison.

What words of wisdom would you like to share with the next generation of food tech CEOs?

The best way to predict the future is to create it.