Burpy’s CEO: the Connected Consumer Is Driving the Food Tech Revolution


Burpy is a food tech startup that makes it easy to order the grocery items that you want and have them delivered right to your door, all in the same day. Aseem Ali, Founder and President, provided insights into how his company is delivering the goods.



Company Name

Founding team
Aseem Ali and Azim Momin

Office location
Austin, Texas

Employee count


The Exception Interview

How would you describe your company and its product to someone who has never heard of it?

Simplifying online grocery shopping with quick ordering and accurate delivery from a personal shopper.  Burpy is a same-day grocery delivery service that deploys a crowdsourced shopper to preferred local retailers to source the items our customers want. Our mobile and web apps are simple and intuitive but powerfully accurate at connecting customers to the right products. In our system of proxy shopping, the customer can communicate with the shopper as frequently or be as hands-off as they like. We are creating an intelligent personal shopping experience, in which recommendations and painless reordering flow into delivery by Burpy Personal Shoppers the customer comes to know and trust.

How did you come up with the idea for your company? How did you validate the concept early on?

We were at the University of Texas at Austin living in an apartment complex. When I could work around friends’ schedules and borrow cars to get to the grocery store, I could get fresh food and produce. But due to the inconvenience, I found myself eating a lot of Ramen noodles and I got tired of it. This is where the seed for our online grocery delivery service Burpy.com were planted.

Early on we validated by focusing on target customer segments, learning and iterating with robust customer feedback.

What does your ideal customer look like?

Our ideal customer is anyone who would like the added convenience and time-savings of having their groceries delivered. We receive orders from college students to young professionals to stay-at-home moms and the elderly. We’ve seen online grocery shopping adoption grow drastically over the last couple of years and with that each customer group has grow in size and diversity. If you want your groceries delivered, you’re our ideal customer!

Where would you like to see your company in 5 years?

In 5 years we see ourselves in numerous markets across the country with an offering that is a blend between digital and brick and mortar.

What broader trends are driving interest in the food tech sector?

Convenience, mobile spending and the constantly connected consumer are the key trends driving the food tech revolution.

What excites you personally about working in food tech?

Food has been done the same way over and over. With the constantly connected consumer and the new wave of food tech, it is time for a paradigm shift with mass adoption.

Do you believe your city and state supports its food tech startups?

Yes. No further comment.

What other companies or founders do you follow for inspiration or advice?

Amazon and Tesla, (Bezos and Musk) both are true innovators and have truly changed the way consumers interact with technology.

What words of wisdom would you like to share with the next generation of food tech CEOs?

Find a problem which you are truly passionate about, strive to build a solution all the while remaining patient and persistent.